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BITC's Water Task Force), local authorities and our neighbours to protect river basins and promote integrated water management. We want to be an employer where colleagues love to work. Our colleagues have demonstrated their ability to adapt to meet our customers' changing shopping needs and they will also be instrumental in delivering our Sustainability Plan. We want to support them in making the difference. What we're doing We're committed to rewarding our colleagues for their great service. What we're doing Across our existing estate we've focused on accurate metering to identify any leaks – instead of waiting for increases in our bills. With our supply partners we've looked to source new technology and adopt new principles in the way we build new stores to reduce water use wherever possible. In fact, the water saved within local communities is more than the drinking water used by the stores, making the area net positive for water. What we'll do We'll improve the efficiency of water use in our operations. We'll work collaboratively with water companies, NGOs (incl. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,Last year, we celebrated 20 years of partnership with The Royal British Legion. Our Christmas advert, made in partnership with the Legion, featured a commemorative chocolate bar that was sold in store, with all profits going to the charity. One million bars of chocolate were produced, raising £500,000 for the Legion and culminating in approximately £7 million raised. We've also offered poppy recycling and exclusive food, general merchandise and floral products as part of our partnership with the Legion. This year we extended our partnership with the exclusive launch of stick on poppies with online deliveries.
The winning town will then be used as a blueprint for future initiatives, so other communities across the country can benefit from the results. What we'll do Through our 'Waste less, Save more' campaign we'll invest £10 million to help our customers and their communities reduce their waste. Our scale means it's important that we focus on reducing our impact on the environment but also that we are engaging our suppliers and others to do the same. We're working together with our suppliers, farmers and growers to build more sustainable supply chains. Resource efficiency, water stewardship and addressing waste are global issues that we'll be addressing through our commitment to sustainable sourcing. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink We'll continue to focus on research, development and innovation to test the impact of new growing systems on different varieties and to increase yields and season length through new growing practices. We'll drive the sales of fresh and seasonal British produce, meat, fish and poultry. Great packaging plays an important role in helping us deliver the best quality products to our customers, every time they shop with us. Packaging can reduce product damage and associated waste. It can also enhance the freshness and shelf life of food which is good for customers, our business and the environment. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,Our commitment to source key raw materials sustainably will help us continue to meet our customers' expectations whist providing quality products both now and into the future. What we're doing As part of our commitment to sourcing with integrity, we've identified 35 key raw materials to source sustainably to an independent standard. In addition to our investment in the sustainable sourcing of raw materials, we have set out to create our own independent sustainability standards. Our standards address the gaps in the existing standards that are available to ensure we support across environmental, economic and social impacts. We have our first standard in place, for our farmed prawns. We've also adopted simple, consistent on pack recycling labels to guide our customers on the disposal of used packaging. Our approach to packaging informed our position in response to the government's levy on single use bags. Since October 2015, we no longer offer single use carrier bags at our stores in England. Instead we've introduced a thicker, reusable 5p bag made from recycled material and is recyclable. This mirrors our approach in Scotland and Wales and reflects our ambition to reduce the number of single use bags in circulation, with all profits from these bags donated to local good causes.
Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,Other awards include Compassion in World Farming's Best Retailer Marketing Award (2013), Best Volume Retailer (2011) as well as recognition for our higher welfare pig breeding trial (2012). Our Agricultural Development Groups are integral to our monitoring of animal welfare. For example, our veal has been reared on RSPCA accredited farms since 2013, and uses male calves from the Sainsbury's Dairy Development Group. The price is reviewed every three months to take in to account the more volatile market costs by reviewing the on farm costs for feed, fuel and fertiliser. What we'll do Our meat, poultry, eggs, game and dairy products will be sourced from suppliers who adhere to independently verified higher animal health and welfare outcomes. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,7 million garments making us the largest provider of donations outside the charity's own shops. What we'll do We'll support the delivery of the Courtauld 2025 target to reduce food and drink waste associated with production and consumption of food and drink in the UK. We'll work with our colleagues to reduce all waste and put it positive use. Waste Less, Save More Waste Less, Save More Respect for our environment We'll invest £10 million to help our customers reduce their waste through our Waste less, Save more initiative. In the UK, WRAP estimates that 15 million tonnes of food and drink are thrown away each year. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,Our stores are at the very centre of their communities and play a vital and positive role. The challenge is to bring business and the voluntary sector closer together, allowing our combined knowledge, skills and expertise to be put to good use for the maximum benefit of all. What we're doing We donated a total of £52 million to charities and good causes last year, including corporate donations to national charities like Comic Relief (£11. 5 million), The Royal British Legion (£7 million), funds raised by stores for Local Charity partners (£1. 8 million), and investment in community programmes such as Active Kids.
Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink We'll work with our Development Group farmers to ensure best practice addressing animal health and welfare outcomes is shared across the supply chain. We'll continue to encourage and support our Development Group farmers on aspects of farming innovation including those aimed at improving animal health and welfare outcomes. Everyone should have the opportunity to be able to come and work with us and everyone is treated fairly and equally when they do. Organised through the Education and Employers charity, our colleagues dedicated hundreds of hours to talking to young women in schools about the amazing opportunities in retail. We celebrated our fifth year of partnership with Carers UK in June, who helped us become one of the first FTSE 100 companies to develop a policy specifically for carers.
In a resource constrained world, it makes good business sense to go beyond reducing waste and to put waste to positive use. Closed loop business models will be the business models of a sustainable future. What we're doing We achieved zero waste to landfill in 2013 across stores, depots and offices. Our commitment to put waste to positive use has resulted in hundreds of Food Donation Partnerships formed between our stores and local charities. Recently, we've focused on how we can help our customers make similar progress. Last year, we worked alongside the Department for International Development (DFID) to fund a training and skills programme for 170 people across South Africa. The 'Top of the Class' programme helped build awareness of how to deal with personal and social issues and access career development. The programme produced brilliant results and 24 of the participants have since been promoted. And we hosted our first Ethical Trade conference in March 2015, where we brought together over 100 suppliers to discuss best practice. What we'll do We'll continue to grow the sales of fairly traded products in line with the business. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,We'll improve the healthy balance of our customers' food baskets. We'll improve access and choice for customers with allergies and intolerances. We'll double the sales of lighter alcohol wine (under 10. We source from over 60 countries, working with over 1,800 supplier sites to offer over 15,000 own brand products to our customers. Our customers trust us to source in a way that addresses the collective impacts of these global value chains, economically, environmentally and socially. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,These commitments address important challenges and opportunities, so we deliver long term value and values for customers, suppliers, colleagues and stakeholders. Healthier Baskets Healthier Baskets Living healthier lives Our customers can trust that they can always choose nutritious and healthy food when they shop with us. With the number of diet related health issues facing society on the rise, including obesity and type 2 diabetes, we want to help our customers to live healthier lives. We have many opportunities to do this, from the work we do to offer healthier products, to how we help our customers make healthier choices more easily. What we're doing With more than 10,000 own brand food and drink products, it's important that we look at the best selling lines to make a real difference to the healthiness of our customers' baskets. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,When our original 20x20 Sustainability Plan was launched, emphasis was placed on what we could do within our business to reduce waste from our operations. As we approach the half way point to 2020, we saw an opportunity to help educate and influence our customers when it comes to food waste. We've added a new commitment that reflects our ambition to help our customers reduce their household waste. What we're doing To demonstrate our commitment to reducing waste, we announced plans in September 2015 to invest £10 million to help our customers reduce waste. This initiative kicked off with a search for a UK town to become the test bed for a number of innovative ideas, with the selected town receiving £1 million worth of investment in 2016.
We'll support career progression for internal colleagues aligned to our talent vision. Healthy oceans are vital for the health of our planet and millions of livelihoods around the world. Sustainable fisheries are essential if the world is to retain its primary renewable source of protein. And, protecting marine ecosystems is one of the major challenges facing our planet. What we're doing We've always held a strong position on where our fish comes from and how it's caught. In particular, the work we've done in reducing sugar across own brand soft drinks is of a scale that can make a real impact on our customers' sugar intake. Likewise, our Taste the Difference Prosecco Conegliano is our highest selling Taste the Difference line across food and drink. Our work to reduce the alcohol by volume ABV from 11 per cent to 10. 5 per cent resulted in the removal of over 1 million units from our customers' annual alcohol consumption. ABVs on own brand wine is consistently and clearly positioned on the bottle's front label to help customers use that information when choosing wine. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink,A weekly newsletter full of easy and impressive recipes. Now that sounds like a good idea. also from sainsbury's sainsburys. uk Live well for less Tu clothing Little ones Download ipad edition download the app say hello. follow us on Twitter follow us on facebook follow us on Pinterest follow us on Youtube JavaScript is currently disabled.
Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pink Our customers value knowing where their food has come from and British sourcing means contributing positively to the national economy while reducing food transport miles. Driving sales is an important part of supporting our farmers, growers and producers in the UK. But it isn't just about the sales. This is why we have evolved our British commitment to focus on sustainable investment. What we're doing As part of our commitment to British farming, we've built strong relationships with over 2,000 farmers and growers that belong to our nine UK Farmer and Grower Development Groups. 5m donated to the Woodland Trust since 2004 2. We all rely on fresh water to survive, it's the most precious natural resource in the world. As population increases, the pressure of water scarcity intensifies. Water is essential for our business and the supply chains we rely upon to thrive. Collectively we need to ensure the quality and availability of water through responsible resource management. They have been influential in our engagement with our communities, by supporting charitable causes and initiatives like our Local Heroes scheme. Plus, they have helped us achieve targets like zero waste to landfill and operational carbon reduction. Furthermore, we became the first food retailer to be awarded Gold accreditation by Investors in People in 2010, an accolade we continue to retain. What we'll do We're committed to exceeding the National Living Wage proposal of £9 per hour and addressing the gender pay gap. We'll understand our colleagues better than anyone else and engage colleagues in the long term success of our business. Valentino Garavani Rockstud ankle strap with Native Couture 1975 print pinkOur first Marine Stewardship Council (MSC) certified fish was introduced in 2000 and the range continues to increase, with the first MSC certified tuna sandwich launched in April 2014. In January 2015, we were the first supermarket to launch MSC certified cod in our cafés and we were awarded MSC Fish Supermarket of the Year 2015 for the second year running. Both farmed and wild caught products featured in our 2015 'Switch the Fish' campaign where we gave away over 29,000 portions of lesser known fish to customers. The campaign is about encouraging customers to try new fish varieties beyond the 'big five' of cod, haddock, salmon, tuna and prawns. What we'll do The wild caught fish we sell will be independently certified as sustainable.